The mark for goods and services registered in the territory of Armenia or registered under Madrid Agreement on international registration of trademarks, as well as a non-registered trademark acquired general notoriety among the relevant circles of people as a result of its active use can be recognized as a well-known trademark.

The authorized agency for acknowledgement of the trademark as well-known is the Board of Appeal of the Agency of Intellectual Property of Armenia.

The regulatory act under which the mark is recognized as well-known is the Law of Armenia ”Оn trademarks” and the Rules of recognition of the trademark as well-known in Armenia.

The trademark can be recognized as a well-known under the court decision as well.

Application for recognition of the trademark as well-known

The basis for recognition of the trademark as well-known is the Application filed by an interested individual or juridical person.

The official fee for filing the Application 610 USD.

Evidences certifying the well-knownness of the trademark

Evidences certifying the well-knownness of the trade mark are the documents confirming:

  • intensive use;
  • the extent of well-knownness;
  • duration and geographical scope of the use of the trademark in the world;
  • any kind of actions on the promotion of the trademark, including advertising, exhibitions of good, for which the trademark is applied;
  • the costs for advertising of the trademark (annual financial reports);
  • any registrations or applications for registration, indicating the use or recognition of the trademark;
  • successful exercise of rights to the trademark in other contracting parties of the Paris Convention;
  • the value of the trademark;
  • survey among the relevant circles of people who can really be the consumers of the goods, for which the trademark is applied;
  • the results of marketing surveys, demonstrating the share of the company on the market;
  • the recognition of the trademark as well-known in other countries;
  • the value of a trademark as an intangible asset;
  • other evidences that can be significant for recognition of the trademark as well-known.

The opinions (statements) of the inspection body on the quality of goods, distribution organizations, organizations and agencies for customers’ rights protection, declarations, quality certificates and other documents can serve as a proof of a long-term, continuous, intensive and large-scale use of the trademark.

Customer survey

The documents confirming the well-knownness of the trade mark shall be based on the results of the customer survey, which must be held by a specialized independent organization on order of the interested party. The result of customer survey has to be recorded as a report, containing the following information:

  • the image of the trade mark in question;
  • time and place of the survey;
  • number and categories of respondents.

Decision on recognition of the trademark as well-known, decision to refuse recognition of the trademark as well-known

Upon review of the application the Board of Appeal decides to recognize the trademark as well known, or issues a decision to refuse such recognition.

Recordal in the State Register of well-known trademarks in Armenia

Information about the trade mark, recognized as well-known, shall be recorded in the State register of well-known trademarks in Armenia.

Appeal of the decision of the Board of Appeal

The decision of the Board of Appeal on recognition of the trademark as well-known in Armenia can be appealed in a court.