Alyona Chernoknyzhnaya

Trademark Attorney

Territories Covered: Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Moldova.

Alyona Chernoknyzhnaya is a certified trademark attorney in Ukraine with more than ten years of experience advising national and international clients on trademark protection and enforcement strategies. She joined the IPR Group in 2013 and has since built strong practice in trademark related matters.

Alyona works with clients on trademark prosecution and portfolio management, including the preparation of applications, renewals, oppositions, and responses to office actions for both national trademark applications and international registrations filed under the Madrid System. She also handles ownership changes, assignments, and licensing matters, ensuring that clients’ trademark portfolios remain accurate, compliant, and strategically aligned with business goals.

Her work extends to enforcement, where she advises clients on trademark infringement matters, online misuse, domain name conflicts, and unauthorized use of protected content. Alyona has supported major clients across industries such as automotive, pharmaceuticals, and fashion, helping them maintain the integrity of their brands across multiple jurisdictions.

Alyona regularly contributes to discussions within the IP community through published articles in which she analyzes and shares her IP expertise and active participation in international conferences, including INTA, GRUR, and AIPPI.

She holds a bachelor’s degree in International Economics and Management and a master’s degree in Management of International Business from the Kyiv National Economic University named after Vadym Hetman. She also obtained a master’s degree in Management of Intellectual Property from the Kyiv Institute of Intellectual Property.

Outside her professional work, Alyona enjoys sports, oil painting, and traveling.

Languages: English, Ukrainian, Russian.

Publications:
Letter of Consent: Is it a viable tool to overcome a refusal based on similarity with an identical trademark?
Trademark protection in the automotive industry: key points for manufacturers and distributors. CIS trademark practice
LET’S TALK WINE, WHISKEY AND CHEESE! (some thoughts on practice of examination of the trademarks containing GI/PDO/AO)
Trademarks in the fashion industry.
The procedure and specific features of cancelation of the registered trademarks on the ground of non-use in Ukraine
IP protection provisions of the EU-Ukraine Association Agreement.
Trademarks in the medical sphere: practice, examination and obstacles for registration in Russia, Ukraine and the CIS.