Effective trademark protection allows avoiding problems and potential losses especially in cases of infringement or/and unfair competition by third parties. To ensure respect for the trademark rights, registration of trademarks is paramount; although it is not a straightforward process, assistance of an experienced and highly qualified trademark attorney will ensure successful prosecution of a trademark application.
A trademark may consist of any signs, particularly words, including personal names, or designs, letters, numerals, colours, the shape of goods or of their packaging, or sounds, provided that such signs are capable of:
and
The following shall not be registered:
(a) the shape, or another characteristic, which results from the nature of the goods themselves;
(b) the shape, or another characteristic, of goods which is necessary to obtain a technical result;
(c) the shape, or another characteristic, which gives substantial value to the goods;
– trademarks which are contrary to public policy or to accepted principles of morality;
– trademarks which are of such a nature as to deceive the public, for instance as to the nature, quality or geographical origin of the goods or services;
– trademarks which have not been authorized by the competent authorities and are to be refused
pursuant to Article 6ter of the Paris Convention;
The entire trademark registration procedure normally takes 9 to 12 months., provided that there are no objections or oppositions. The process consists of the following steps:
For filing the application, the required documents and information are a power of attorney, a list of goods and services, and the sign to be protected (word mark, logo, or another form of trademark).
If it is established in the examination procedure that your application complies with the absolute grounds for registration it shall be published in the official gazette (the Croatian Intellectual Property Gazette).
The opposition to your trademark registration may be filed within 3 months as from the publication of the application,
The trademark protection shall last 10 years, counting from the application date. The period of protection may be renewed indefinite number of times for the periods of 10 years each.
The grace-period for non-use is five years following the date of registration.
Registration of the trademark shall be renewed at the request of the proprietor of the trademark or any person authorized for that on the basis of regulations or agreement, provided that the prescribed administrative fees and charges have been paid to the Office in the last year of a ten-year period of protection.
The Office shall timely, at least six months before the expiry of the registration inform the proprietor of the trademark of the said expiry. Failure to give such information shall not involve the responsibility of the Office and shall not affect the expiry of the registration.
The request for renewal shall be submitted within a further period of six months following the expiry of registration, provided that the double amount of the administrative fee and charges have been paid within this further period.